Personalization at events and venues sets us apart and leaves a lasting impression on customers. Colorful displays are key to attracting the attention of new important players and creating new business opportunities.

Product appearance is essential nowadays. Colorful displays are vital to catching the attention of customers, suppliers, sponsors, and others. A good impression creates opportunities and helps progress in business.However, to make sure that colorful displays serve their purpose, it's important to define what we're trying to achieve and how we want our shelves to look. If we let ourselves be carried away by the desire for originality, we can make wrong decisions and confuse our customers, as happened in the past with a commercial from a famous brand that sought a "different" concept and ended up confusing everyone.

Therefore, when defining the creative concept for display design, it's essential that we keep in mind brand and product recognition. Color is a powerful incentive to generate emotions and authenticity in consumers, so it's advisable to include the shades that characterize our brand or logo. If the display is very large, we can add other shades that complement those of our brand and create a harmonious and original environment.